Carson Signs

road sign

Important Factors for Successful Signage Designs

August 22, 2016

Designers agree; eye catching signs are a definite prerequisite for the success of today’s businesses. Moreover, there are a numerous factors to think through during the designer process. In fact, considering all factors before deciding on any signage design is imperative.

Keep it Simple

Both the supplier and installer know that for any signage designs, you should always keep it simple. If you keep the message simple, consumers are most likely to notice message of your signage designs. By keeping the sign “simple” you need to use keywords instead of lengthy sentences. As well, instead of listing all services, get rid of the clutter and only mention a few. And as many a supplier and installer know, this is one of the most effective forms of advertising.

Contrasting Colors

A signage designer will agree that the combination of a simplified message and contrasting colors is an eye catching advertisement. In fact, the use of contrasting colors in your designs will accentuate parts of the message you wish to be most important. However, the choice of colors depends on your message, the products and its environment. For instance, if your sing will be located in various locations, it is best to have colors that blend into all environments.


To take full advantage of using contrasting colors, it is best to know the environment your sign will be located in. For instance, will the sign be located near busy traffic or in the lawn by a sidewalk? It is also important to know how close viewers will be to the sign. That way a signage designer can take full advantage of style, colors and other features.

Also, it is important to know if your sign will be in a variety of environments. If so, selecting neutral tones is extremely important.

Effective Typography

Stylized fonts come in different weights that range from black to bold and regular. In actuality, these special properties should give priority to certain areas of you message. For it is the fine details of the fonts are make the sign stand out from all the rest.


For many decades, the staple materials for signs were lumber and paint. However, technology has greatly advanced and other innovative materials are available. For example, materials for signs include stainless steel, brass, aluminum, bronze, glass and acrylic.

Choosing signage material will also depend on many factors like element exposure, how the sign is supported and style such as classic, contemporary or vintage.

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